Google Analytics for beginners and small businesses
For those who are new to Google Analytics or need to understand the basics.
Get started
Google Analytics is the ideal platform for millions of website and app owners who want to better understand their performance. With Google Analytics, you can fine-tune your digital strategy, optimize campaigns, and increase your online presence.
Choose your pathAre you new to Google Analytics? Check out our free courses to get started.
Looking for developer documentation? See Google Analytics for developers.
For those who are new to Google Analytics or need to understand the basics.
Get started
Marketing professionals or data analysts who want to learn more about Google Analytics, including advanced features.
Get started
For developers who want to add tags to a website or app, set up events or e-commerce, or build custom Google Analytics features.
Get startedGoogle offers free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.
Get startedLearn how to set up Google Analytics on a website for the first time using Google Tag Manager.
Learn how Google Analytics helps you discover relevant customer insights that can be quickly activated across Google's media platforms to improve performance.
Learn best practices for setting up your Google Analytics account structure, including using subproperties and roll-up properties.
Learn about new features and capabilities in Google Analytics release notes.
Ask questions about Google Analytics in a community of professionals to help you meet your analytics and data collection goals.
Find certified companies and sales partners to help you through the entire process.
To learn more about Google Analytics 360, join a live course with experts in US, Canada, and Latin America time zones.
To learn more about Google Analytics 360, join a live course with experts in Europe, Middle East, and Africa time zones.
Are you a GMP certified partner? Visit EMP to access partner-only resources and learn more about Google Analytics.
Learn how to use Google Analytics APIs and developer products to automate your measurement and reporting solutions.
Get started with Google Analytics for developers using our client libraries and code samples on GitHub.
Discover what's possible with the Google Analytics platform using our demos and developer tools.
Search Google Analytics documentation to find what you need.
Was this helpful?